Equity Release Supermarket launches referral service

Equity Release Partners launches to capitalise on predicted growth in the sector, writes Jenna Towler

Advice firm Equity Release Supermarket has launched an online business-to-business equity release referral service.

The new venture, Equity Release Partners, launched this week. Founder Mark Gregory said it gives advice firms and brokers the ability to refer clients to its equity release specialists.

The website operates by giving introducers access to a free online platform which gives information about equity release services without compliance or regulation costs.

Gregory said: “We have established Equity Release Partners as I felt businesses deserved a more responsive partner to handle their existing equity release enquiries or build their own equity release proposition.

“We have devised our reporting mechanism to ensure the very best communication between our advisors, introducers and their clients ensuring everyone is always up to date.

“Due to our size and independence we also have the ability to be highly flexible ensuring we can mirror the varying requirements of our customers.”

Head of partnerships Gary Webster (pictured) said: “Becoming an Equity Release Partner not only provides businesses with a highly profitable new revenue stream of on average £1,200 per completion, but we will actively work with firms to maximise the customer experience for their business.

“We are replicating a number of online tools and offline services that we have used very successfully in the consumer space to share with the broker community and their clients.”